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Media Buyer FB

Job Description

Our client is an international product-based IT company specializing in the iGaming industry. Founded in 2014, the company has been successfully operating on the market for more than 11 years, bringing together a team of 390+ professionals. Starting as a leader in the CIS region, the company is now actively expanding on a global scale.


We are currently looking for a Middle/Senior Media Buyer to join the media buying team and work with scalable traffic across different GEOs and tiers.


Key responsibilities and your contribution:


— Launch, manage, and scale Facebook advertising campaigns across Tier 1 / Tier 2 / Tier 3 GEOs.


— Full ownership of traffic performance and financial results, including PnL responsibility.


— Analyze and optimize key performance metrics: ROI, CR, CTR, CPM, CPA, PnL.


— Scale profitable campaigns without artificial budget caps.


— Work closely with offers, creatives, agencies, and internal teams to improve campaign efficiency.


— Test and adapt strategies based on changes in GEOs, offers, platforms, and market conditions.


— Identify bottlenecks in funnels and processes, propose and implement optimization solutions.


— Maintain clear communication, task-setting, and feedback loops within the team.


Your qualifications:


— 2+ years of experience in media buying / traffic arbitrage.


— Deep understanding of Facebook Ads ecosystem and traffic acquisition mechanics.


— Proven experience managing monthly budgets from $50,000.


— Strong analytical mindset and confidence working with performance metrics and profitability models.


— Hands-on experience with analytics and tracking tools such as Power BI, Google Sheets, Voluum, Binom, Keitaro (or similar).


— Experience working with offers, creatives, and external partners (agencies, vendors).


— High level of responsibility for results and readiness to work with CRM and PnL models.


— Strong communication skills and ability to give and receive constructive feedback.


— Critical thinking, initiative, flexibility, and adaptability in a fast-changing environment.

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