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R and D Media Buyer

Job Description

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to:

Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels;


Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate;


Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming;


Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling;


Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy;


Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA);


Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels;


Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities;


Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.


Experience you’ll need to bring:

Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads;


Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower;


Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus;


Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics);


Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data;


Comfortable working with limited historical data and building test plans from scratch;


Experience in iGaming or another regulated/high-competition vertical is a must.


It's a perfect match if you have those personal features:

Analytical mindset with strong attention to detail;


Curiosity and a proactive approach to testing new ideas and channels;


Result-oriented with focus on measurable outcomes;


Ability to balance creativity with data-driven decision-making;


Strong ownership and accountability for campaign performance;


Adaptability in a fast-changing environment (platforms, trends, algorithms);


Good communication skills and ability to work cross-functionally.


Our clients offer competitive benefits to support your professional and personal growth, including:

Health & Wellness Focus;


Global Medical Coverage;


Growth Opportunities;


Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);


Performance-Driven Rewards;


Dynamic Work Environment.

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